Impact of Customer Relationship Management In small scale industries in India

Impact of Customer Relationship Management In small scale industries in India

Objectives:? To analyse the role of culture and politics in shaping CRM in small scale industries in India.
? To analyse the loopholes in CRM strategies in Indian SSIs.
? To provide suggestions to improve CRM in Indian SSI units
1.2 Research Questions
What is the impact of CRM in small scale industries in India?

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