Marketing Management

One of the references book required is Essentials Of Marketing Management by ( Geoff Lancaster and Lester Massingham )

We are acting as a Marketing Consultant to a stated company ( any company in the UK who is loosing it’s grounds ) and it is either a product or services we are adopting the marketing orientation to that is required to report to the main board.

Please advice if you are able to full fill it’s requirement and what will be the cost?

As a Marketing Consultant to a stated client company which does not currently adopt marketing orientation, you are required to report to the main board upon the following : –

A critical review of the potential business value to be gained from the adoption of the marketing concept as a change strategy for sustainable business futures.

Propose a more creative market definition to interpret the client business and thereby open up business horizons for growth.

The researched realities of Segmentation, Targeting & Positioning to form an integrated strategy to construct new routes for competitive market differentiation.

Explain how both the conventional marketing mix and digital marketing synergies can enhance the existing customer experience

You are required to support your compete report with appropriate evidence sources to authenticate the assignment submission

A Definition of the Marketing Concept
A Statement of the current approach to business
eg. Production or Sales Orientation
Critical review of the Potential Business Value, in financial and
non-financial terms, of adopting a change strategy
for adopting the marketing concept

A Statement of the existing approach to market definition,
eg. by product by industry by location
A Proposed Creative Definition eg. by buyer motive for core market segments appropriately justified
Explain how this creative definition expands business growth horizons and new opportunities for market development
Definitions of Segmentation, Targeting & Positioning [STP
Application to the company of choice in the role of a Consultant, adequately researched & sourced.
Demonstration of the integration of STP and how this can achieve market differentiation through delivery of superior competitive value propositions
This requires an integrated Marketing Mix Plan derived from the platform of STP established in Part 3, which comprises
The Conventional 7 P’s of the Marketing Mix
The Domain of Digital Marketing
Each of the 7 P’s
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