develop the key strategies to launch a (generic) company into the industry

Project description
Provide a report that highlights those key strategies you will need to implement as the company goes to market; How will competitive advantage be attained; what resources, culture are needed; Highlight the general impact of the your strategies on the financial health of the company; How will the strategy implementation be monitored; highlight the business model.
Don’t worry about infrastructure details of the generic company being launched or financial statements. For this assignment assume the resources and finances will be made available. The assignment is to focus is on the strategies, what is needed to implement the strategies, attaining competitive advantage and overview of the business model.
One of the sources has to be the formal website of GM.

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