The four Ps (product, price, place, promotion)

The four Ps (product, price, place, promotion)

Choose an existing organization such as a diabetes clinic, cardiac rehabilitation center, prenatal clinic, or hospital.
Write a 1,050- to 1,400-word paper on the organization of your choice.
Include the following in your paper:

? Describe the four Ps (product, price, place, promotion) and explain how and why they are important to the success of the selected organization.

? Examine the relationship between the organization?s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.

? Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan.

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