Case Study, Marketing Runners Supply

Case Study, Marketing Runners Supply
Project description
Application: Case Study: Runners Supply
Read the Runners Supply case study on page 685 of your textbook. You have now become familiar with the situation faced by Julie Yellowrobe. While her business has already experienced success, she is facing a highly competitive environment and is now re-evaluating her target market. She has already tried to make some adjustments to her original marketing plan, and has been considering additional steps that she might take to increase profitability.
Your task in this application is to make suggestions to Julie Yellowrobe.
With this information in mind, write a 250-word paper in response to the following questions:
• 1.How has Julie’s target market changed over the years?
• 2.Do you think Julie should make changes to the products she offers? Based upon the case study, what exactly do you recommend that she should do?
• 3.How could Julie be more certain that any actions she takes will more completely address the needs of the consumer group she is targeting?
• 4.Briefly explain the risk(s) involved with implementing your suggestion.

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