sustained competitive advantage

Barney claims that for a firm to have a sustained competitive advantage they must possess resources and/or competencies that illustrate the features of being: valuable; rare; difficult to imitate; and organised effectively. Critically discuss Barney?s claim providing relevant examples to support your argument.
Project instructions:
You must produce a 3,000 word essay on the following essay title:

ESSAY: Barney claims that for a firm to have a sustained competitive advantage they must possess resources and/or competencies that illustrate the features of being: valuable; rare; difficult to imitate; and organised effectively.
Critically discuss Barney?s claim providing relevant examples to support your argument.
You can go over or under by 10percent of the 3,000 word limit (therefore minimum 2,700 words, maximum 3,300 words)

Please note that the bibliography, diagrams, appendices and tables do not constitute part of the 3,000 words for the essay.
ASSESSMENT CRITERIA:

40% -Presentation and structure, which includes a concise written style, logical progression of arguments and adherence to referencing conventions;

20%- Research, which includes the use of relevant academic references and examples of organisations which support and illustrate arguments. A minimum of five separate academic sources must be used;

40%- Analysis and conclusions, which demonstrate a clear understanding and academic appreciation of the main arguments contained within the essay title.
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