Communications and Qualitative Decision Making.

an area in Marketing in which you have an interest (e.g., consumer behaviour) and find ONE article

about it from one of the journals . Summarize the article, and write why that area of marketing

interests you. Also, evaluate the article, that is, say what you thought of it (e.g., it was clear and

easy to understand, it was interesting, etc). Use no more than 500 words, double-spaced. Make sure

you identify the article you chose using American Psychological Association (APA) publication

guidelines.
keep it within the last 5 years.

And the journals are :
1. Journal of marketing.
2. Journal in consumer research.
3. Journal in marketing research.
4. The Canadian journal system.

•Essay style: The essay should be a traditional essay, with an introduction, body, and conclusion

based on a single thesis supported by evidence from the primary and secondary sources.
•Documentation: Use parenthetic citations and a Works Cited page.
•Your first draft should be at least six pages, typed, double-spaced and margined according to

your textbook’s MLA standards. This draft’s grade will be based on whether you met all of the

requirements of the assignment (including turning it in on time and following the prompt).

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