Interview an entrepreneur who owns and operates a business to conduct a critical analysis of the

company.

why the person decided to go into business, and how he or she proceeded
the business’s form (is the business operated as a sole proprietorship, a partnership, a corporation

(even an individual can form a corporation), a franchise, etc.?) and the particular advantages and

disadvantages of that form from the owner’s perspective when compared with other forms he or

she might have chosen
the challenges and rewards of business ownership
the business owner’s position on ethical behavior and responsibility
the impact of each business environment (economic, competitive, technological, legal, and global)

on the company and the owner’s response
the owner’s strategy for gaining and maintaining new business opportunities
keys to success, from the owner’s perspective
what the person would do differently if he or she had to do it all over again

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