brain injury observations of individuals following brain injury

The business world has also not been left behind with many companies using knowledge on

cognitive psychology to come up with effective advertisements. By understanding the consumer’s

process of thinking, the companies’ marketing personnel are able to tailor the adverts to their

needs and requirements.

If people think of recent commercials they have viewed, what are some examples of the

approaches marketers use to sell products based on cognitive psychology principles?

2)Can anyone think of current examples of how observations of individuals following brain injury

continue to inform the field?

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