doing business across cultures

doing business across cultures
Project description
WRITE FROM YOUR OWN PERSPECTIVE:

Imagine yourself as an employee of a company doing business in another country. Consider some of the misperceptions that could occur, from awkward language translations to colliding customs.

Why do you think it is often difficult to do business across cultures? How can businesspeople avoid cross-cultural mistakes? If a company offends a culture in which it is trying to do business, what should it do?

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