Exercise 2: Approaches to Health Promotion

Choose a contemporary public health issue and critically apply the approaches framework to it.

Approach
Aim    Example of health promotion intervention or strategy    Potential Limitations
(Thinking point)

Medical

Freedom from medically defined disease and disability        What influences our health?

Behavioural change

Encourage people to adopt healthier behaviour
What about your client’s rights, freedom and choice?
Would you say it’s victim blaming?

Education

Provide knowledge and advice enabling well-informed decisions and actions
Can education change behaviour?

Empowerment

Working with clients on their own terms
What do you do if your clients don’t see anything wrong with their life style?

Social Change

Physical and social environment which enables healthier choices
How do you change the wider social/political/economic environment?

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