Uber Goes Global

Paper instructions:

1. What has Uber management done well thus far in its U.S. and global expansion, and why?

2. What has Uber management done poorly in its U.S. and global expansion, and why?

3. If you were Uber’s CEO, Travis Kapalnick, what would you have done differently?

4. Given the significant challenges that Uber is facing as it launches in many international municipalities and countries (with Paris, France being a very typical example), how would you advise Uber’s Board of Directors and Senior Management team to proceed strategically as it moves to further expand the business globally?

5. What will be the governmental, cultural, and political differences that Uber needs to consider to strategically launch in countries outside the U.S.?

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