competitive and strategic Analysis

competitive and strategic Analysis

Project description
read the book “Good Strategy/Bad Strategy: The Difference and Why it Matters ” by Richard P. Rumelt
Crown Business, 2011

and my CEO company is Pepsi Co.

answer this question:

4. On Good Strategy/Bad Strategy & The Strategist
Richard Rumelt says “good strategy is coherent action backed up by an argument, an effective mixture of
thought and action with a basic underlying structure called the kernel.”
a. Referring to your CEO company, identify and discuss the three elements of the kernel of your strategy
– that is, the strategy to overcome your most urgent obstacle to attain your most essential advantage.
b. Rumelt’s underlying objective in his book is to explain the difference between good strategy and bad
strategy and why it matters. So – what’s the difference? Provide an example of how your CEO
company has executed both a good and bad strategy and the implications.
c. Lastly, In The Strategist, Cynthia Montgomery challenges you the future leader to confront four basic
questions: what does my organization bring to the world? Does that difference matter? Is something
about it scarce and difficult to imitate? Are we doing today what we need to do in order to matter
tomorrow?
i. Please answer these four questions as though you are speaking to the board and they expect
you to be candid and concise.

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