Marketing Plan sample

Prepare a Marketing Plan for the chosen organisation in the industries given above. The Plan should include both the “audit” (your view of the company’s marketing activity/use of the marketing Mix) and marketing recommendations

In volatile market conditions, where competition is strong and circumstances change rapidly, it may sometimes seem that any kind of planning is pointless. However, forward planning of the marketing effort is essential for all organisations that are in the business of providing customers with value and are aiming to achieve particular outcomes themselves as a consequence. Marketing planning enables the organisation to budget its resources (money, manpower, intellectual property, equipment, premises etc) against expected targets, be sales revenue, charitable donations, or even changed behaviour. You are required to choose one particular organization in the industries given below:
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Education
Mobile phone
Car Manufacturing Airline Pharmaceutical Clothing
Grocery Hospitality Banking
The assignment should focus on a part of the organisation in the chosen industry.
It is advisable to choose only a part of the organisation rather than the whole organisation.
The assignment should be based on a specific company. This means, for example, that if the assignment is based on the food sector, the work must be focused only on ONE relevant organization of that sector, such as Tesco, or any other one.
That means that the assignment should not be commenting about the whole food sector. In that case, the assignment should only be commenting about the company chosen within the food sector.
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??Your Task
Your tasks
Prepare a Marketing Plan for the chosen organisation in the industries given above. The Plan should include both the “audit” (your view of the company’s marketing activity/use of the marketing Mix) and marketing recommendations (including STP and use of the Marketing Mix) that you feel are appropriate in the future. You need to analyse the existing marketing activity and synthesise the elements of the marketing mix for the future, be creative to propose a new marketing programme.
The report should comprise of the following layout:
1. Executive Summary
2. Corporate objectives
3. Marketing Audit
4. SWOT analysis
5. Key Assumptions
6) Marketing objectives and strategies
7) Marketing programmes
8) Budget
9) Implementation 10) Control
Use relevant theory and tools to describe and critically analyse each stage of the marketing plan.

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