+1 862 207 3288 absolut Vodka
1. What was the main motive for Pernod Ricard’s acquisition of V&S (including Absolut Vodka) in 2008?
2. Which alternative marketing strategies should The Absolut Company have to increase its market share for:
a) Absolut Vodka in the US?
b) Absolut Vodka in Europe (including Eastern Europe)?
c) Absolut Vodka in other parts of the world?
3. In which region (county) of the world would you recommend Absolut Vodka to allocate more marketing resources?
4. Did Absolut Vodka have the right competences for achieving international success for its Absolut Cut?
5. Should Absolut Vodka relaunch a mixer product in the global FAB market?
You should restrict your analysis to the material provided in the case study. Whilst additional reading about the company is a good thing, the inclusion in your analysis of further research into the company beyond the material presented in the case is strongly discouraged. You should make full use of all the material provided including both quantitative and qualitative
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