“Read this statement carefully: By the word reading, we mean not only the capacity to identify and decode a certain number of signs, but also the capacity to put them in a creative relation between themselves and other signs (Hall, S. in During, S. (ed) 1993: 99). How can we understand this statement in reference to your choice of media text in reference to organising category? Pay particular attention to approaches to representation, reading protocols, audience address, techniques of narration, implied/resisting reader. Your essay should synthesise theoretical explanations and textual analysis.”