+1 862 207 3288 The term stigma originated from the ancient Greeks and developed when those considered different or unusual from the majority; normally when they failed to adhere to societal norms; were identified by signs or markings inflicted upon them through the cutting or burning of their flesh. Erving Goffman developed a theory of social stigma where he suggested that an individual exposed to stigmatization from the wider societal audience is discredited and classified negatively based on other peoples perception of them, he argues that during this process the individuals social identity becomes spoiled (Goffman, E. 1968). Falk posits that by applying a stigma to those who are deemed to have digressed away from acceptable cultural norms, it forms a sense of unity amongst the people stigmatizing, furthering their superiority over the stigmatized person (Falk, G. 2001). This idea link…(short extract)
