“Outline the argument that supermarket power is a zero-sum game. Includes full essay and essay plan.”

The recent trend towards a consumer society has enabled an increase in larger and more sustainable methods of consumerism. This is through the high street and big four supermarket chains. Their increase in popularity is due to the types of services they offer and the increase in areas in which they are available. For example most areas throughout the UK are not without a vast option of any of the big four supermarkets for the population to choose from. Their convenience and low prices has resulted in a shift in consumerism where they are now the popular choice for daily consumer needs such as household necessities, clothing music, books, electronics and other entertainment.

However the increasing popularity and business of big supermarket chains must mean a decline in the popularity of both local and high street services elsewhere. It is arguable that supermarkets now have and will co…(short extract)

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