Explore the claim that consumer society is characterised by freedom of choice.

This essay will discuss the freedom of choice that consumers have nowadays in contemporary society. It will discuss the significance of consumption in the UK as well as the influence high street department stores and supermarkets have on society. Theories of the social scientists Z.Bauman, T.Veblen and W. Susman will be explored as well as supermarket power, buyer power, market power and domination. The freedom of choice affected by overseas workforce and suppliers will also be discussed as well as how anti and pro supermarket lobbies are affected by supermarket power.

Consumption is highly significant to UK society thus being labelled as a consumer society. People consume materialistic products and services in order to gain some sort of acceptance in society.  Materialistic objects form a major part of social lives which come in many different shapes and ways. There are various varie…(short extract)

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