+1 862 207 3288 In this essay I shall be evaluating and contrasting the interview and survey approach to data collection. I shall describe each method and the circumstances in which they would be used, and look at the strengths and weakness of each method by referring to examples of research where each method has been utilised.
Interviews and surveys can take many forms and the research approach will often determine which type is used. Some researchers such as Fontana and Frey (1994) view a survey as just another form of interview, where interviews fall into three main categories; structured, semi-structured and unstructured, of which the structured is type is a survey interview….(short extract)
