Decision Support Systems for Marketing

A Decision Support System (DSS) is a set of problem-solving technology consisting of people, knowledge, software and hardware successfully wired into the management process. to facilitate improved decision making by marketing managers. They are problem specific.

CHARACTERISTICS OF DECISION SUPPORT SYSTEMS

A DDS is characterized by three features

1. Incorporating models

2. Providing information to higher-level management to support unstructured decision.

3. Providing users with powerful yet simple-to-use languages for problem solving….(short extract)