Marketing Data Analysis

Project description
Research Study

This week, you will get to put all of your research together.

Part 1: Previous Work

Part 1 of the Individual Project should be copied and pasted from your previous work along with the internal citations. Be

sure to add corresponding entries to the reference list.

Part 2: Data Analysis

Students should complete the following for the rest of this assignment:

Using Excel, create the following demographics, charts, and tables:
A pie chart for gender (add a written description below it)
A chart for each of the other 2 demographics (add a written description below each)
Descriptive statistics of the 4 factors (add a written description below them)
Add the data analysis from your previous work, as detailed in the Unit 4 IP.
Create 2 hypotheses that require correlation analysis and 2 hypotheses that should be tested with regression analysis. Use

the small set of data that has been collected from brand-loyal customers of stores 1 and 2 in the Unit 4 IP Template ZIP

file. Include the following:
Write out a null hypothesis and an alternate hypothesis.
Run 2 correlations and 2 regressions to test the null hypotheses.
State the decision for each of the Excel tests.
Compare the results from the t-tests and the ANOVAs.
Part 2 of the Individual Project will vary in length based on the size of Excel output.

Part 3: Findings and Segmentation Applications
Using the qualitative and quantitative tools that are used to assess service quality and segmentation in the stores, answer

the following question:

How can a marketing manager use these results to build a segmentation strategy in 1 of the target stores?
Part 3 of the Individual Project will be 1 page.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the

paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire

submission will be 7 pages.

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