Starbucks

Case memo should be approximately 4 pages and will be due at the start of the class for which the memo has been assigned. In the memos, you should NOT summarize what you have read; instead, you will be required to provide an analysisof the assigned material and your insights into the implications of the material. One memo should be handed in for each group.
Questions for Starbucks
1. Why does Starbucks need to reassess its mobile payments strategy? How serious is this for the company. Here are some issues to think about:
a. There is only a need to reassess if
i. Periodic review to assess if the payment strategy is meeting objectives
ii. There is a threat that is or may potentially impact a strategic objective or business need of the company
iii. There is an opportunity to improve performance with regard to a strategic objective or business need of the company
b. The needs that you are addressing may or may not be critical to the company. That is they will fall somewhere on a continuum from low importance to critical importance.
2. Given the shape of the mobile payments landscape in 2013, what are the most important criteria that management should be using to assess the various mobile payments options? Make sure that you explain why they are important. Here are some issues to think about:
a. The criteria that you identify may have a direct impact on the organization in the short term and/or may have an impact in the long term. You need to consider both.
b. There are also indirect impacts that you should consider
3. What caused the issues faced by Starbucks US after their rollout of Square mobile payments?Here are some issues to think about:
a. You should not only identify the issue but also discuss the impact of the issue on Starbucks business needs
4. As a senior manager for Starbucks Canada, what would you recommend and why? Here are some issues to think about:
a. There are a number of options available that Starbucks may assess. You have identified the key criteria for evaluation. You should rate each option on the criteria that you identified with a strong explanation of why you provided your ratings
b. One option is always to postpone the decision – take a wait and see approach. Is this feasible for Starbucks?
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