Starbucks

Starbucks

1. Identify the organisation’s strategic position?
2. How do the key external drivers of change affect the organisation?
3. How does the organisation add value to its strategic position?
4. From the analysis carried out, comment on the sustainability of Starbucks position? (this is the conclusion of the previous analysis)
http://www.usatoday.com/story/money/business/2014/09/03/asu-starbucks-college-program/15035493/
http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF
http://www.starbucks.co.uk/
http://www.theguardian.com/business/starbucks
http://www.bbc.co.uk/news/business-28518701