*Total Introduction of assignment – 320 words
*Part 1 (1.1, 1.2) – 800 words
*Part 2 (2.1, 2.2, 2.3, 2.4) – 1,400 words
*Part 3 (3.1, 3.2 , 3.3) – 1,000 words
*Total conclusion of assignment – 320 words
Part 1
1,1 – Choose two organizations ensure that they have an online presence. Assess the pros and cons their organizations structures and suitability of their structures (I’d like to choose to two organizations of the H&M and ZARA)
– Short introduction of each organizations
– Brief introduction on organization structures
– Do some research on your chosen businesses
– What is their likely structure
– State pros and cons and assess suitability, so how can they improve
– You must provide two organizational structures
Max word count : 400
1.2 – Analyze the influence of organizational behavior on an international organization’s structure, culture and performance
– Define the different leadership styles and motivational theories-keep it brief
– What leadership style and motivation theory are actually or seemingly used by one of the organizations you have researched in 1.1
– What effects does the leadership and motivation approach have on the performance of the organization, think revenue, profit, labour turnover and overall success
Max word count : 400
Part 2
2.1 – Identify the features of an international communications strategy
– What is a communications strategy and why is it important
– What does it include and why. Apply this to one of the organizations researched in 1.1, what might communication strategy include
Max word count : 300
2.2 – Apply business writing conventions for a range of international communication pruposes
– Explain the difference between formal and informal written communications then identify possible written communications used by one of your organizations researched in 1.1. You must include the purpose of each, e.g. letters, emails.
– Also, You must include examples (print screens of websites are fine) of these written communications. You can also include a cover letter (completed as part of classwork) as an example of a possible written communication that can be used by your organization.
Assess how effective (pros and cons) these communications are. Include any barriers e.g. language, interest access etc that this is an international organization.
Max word count : 300
2.3 – Explain methods of internal and external international business communications
– Briefly state the difference between internal and external communication methods (remember these will include written and verbal).
– Include examples of internal and external communications used by one of your organizations. If you have examples of videos, downloadable brochures and reports include them
– Briefly assess the effectiveness of your organisation’s internal and external communications.
Max word count : 400
2.4 – Explain the use of spreadsheets and detabases for international business purposes
– Briefly define what a database is and explain its purpose. Give examples using one of your organizations
– Do the dame for spreadsheets
Max word count : 400
Part 3
3.1 – Explain the difference between global e-commerce and e-business
– Define “e-commerce” and “e-business”
– State what the difference between the two is
Max word count : 200
3.2 – Assess advantages and disadvantages and use of international social networking and internet media for business purposes
– Using one of your organizations research how they use social media and internet media.
– State the advantages and disadvantages of this to the business and customer.
Max word count : 400
3.3 – Explain how to use digital tools for international marketing purposes
– Using one of your organizations state the digital tools they use
– Explain how they use each tool and the effect this has on their business
Max word count : 400
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