Task:
• Identify a technology with potential for commercialising from search and describe your process (e.g. patent, university, company, etc)
• Identify a potential product opportunity with this technology
• Discuss the anticipated development of this product opportunity and the IP implications
• Discuss your vision of starting the company and building the team
• Use at least two references to support your efforts
Scope:
This assignment will assess your understanding of the first 4 steps in the technology commercialisation process model presented in figure 1-2 of the text. A detailed analysis is not expected, but a clear understanding and expression of how it will be applied to your opportunity is required. You must find a new technology (e.g. from patent offices, corporate technology licensing sites, NASA, university technology sites, etc.) and not just rehash an old business plan. Discussion must be in regards to your specific technology and NOT in general terms.
Length and Presentation:
Approximately 1500 words in length
Criteria by which your assignment will be marked:
The standards by which the assignment will be assessed include clear and logical process presentation, completeness of process concepts, and full consideration of commercial implications in regards to the state of development of the technology chosen (e.g. time to market, anticipated market size, etc)
Marks Criterion
10 Discovery (Idea): Concise explanation of the process by which the innovation, including the need identified, was found, and what solution is proposed.
20 Opportunity Recognition: Explain how the innovation will indeed address a needed problem and how it can be functionally achieved, for example, in terms of a prototype product or process.
50 Feasibility: Explain how the product or process can practically be manufactured or developed to be suitable and competitive in the marketplace.
10 Intellectual Property & Regulation: Describe the IP and regulatory environment for the innovation in your proposed market.
10 Vision of Start-up and Team: Brief discussion on how you would build a team in terms of needed skills, and how you would see the start-up established in terms of size and potential funding.
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