+1 862 207 3288 Assignment 3:
Strategy Evaluation
FED EX :
• Introduce the organisation and identify its strategy. (Guideline: circa 200 words)
• Evaluate the Suitability, Acceptability and Feasibility of the strategy taking account of key factors relating to the strategic position of the organisation and the strategic choices it faces. (Guideline: circa 1,300 words)
• Consider the relative merits of a potential alternative strategy for the organisation. (Guideline: circa 500 words)
Your attention is directed to the fact that there are three parts to this task, with marks weighted roughly in proportion to the guideline word counts. Each of which must be answered properly. Each part feeds into the next and so your work will be marked as a whole as well as for the individual parts. A key component of the challenge is to identify what are the core issues and to present them succinctly within the word limit.
Your report will be assessed based on the content within the main body of your report (within the word limit). However, you are expected to make use of Appendices to capture analysis contained within key models and frameworks that you use to evaluate your organisation’s strategy – at the very least these should include Appendices capturing your findings from the in-class presentations made as part of Assignment 1 (these may be updated based on feedback from peers and staff and from further analysis). Your argument in the main text should refer to and build on the analysis captured within these Appendices though your main argument and key findings must be included in the body of your report.
In addition:
• You are advised to look carefully at the marking criteria (see relevant section below).
• You are expected to find information from multiple suitable sources, such as academic literature, quality press, trade journals, analyst reports and information provided by the company. You are expected to critically evaluate supporting information as part of your analysis.
• Please use DATAMONITOR AND RELAIBLE SOURCES AS A REFERENCE
Submitting other people’s work as your own – either with or without their knowledge. This includes copying in examinations; using notes or unauthorised materials in examinations; submitting work you have paid for as your own; impersonation – taking an assessment on behalf of or pretending to be another student, or allowing another person to take an assessment on your behalf or pretend to be you.
Plagiarism – taking or using another person’s thoughts, writings or inventions as your own. To avoid plagiarism you must make sure that quotations from whatever source are clearly identified and attributed at the point where they occur in the text of your work by using one of the standard conventions for referencing. The Library has a leaflet about how to reference your work correctly and your tutor can also help you. It is not enough just to list sources in a bibliography at the end of your essay or dissertation if you do not acknowledge the actual quotations in the text. Neither is it acceptable to change some of the words or the order of sentences if, by failing to acknowledge the source properly, you give the impression that it is your own work.
Collusion – except where written instructions specify that work for assessment may be produced jointly and submitted as the work of more than one student, you must not collude with others to produce a piece of work jointly, copy or share another student’s work or lend your work to another student in the reasonable knowledge that some or all of it will be copied.
Duplication – submitting work for assessment that is the same as, or broadly similar to, work submitted earlier for academic credit, without acknowledgement of the previous submission.
Falsification – the invention of data, its alteration, its copying from any other source, or otherwise obtaining it by unfair means, or inventing quotations and/or references.
Custom Writing Services – this includes the use of any service which produces custom materials for a fee or other benefit. The University may consider any request placed with any form of custom writing service to be a form of cheating, whatever use is then made of the material produced, and therefore to be an offence under the Student Conduct Regulations. This extends to include any request for any piece of work (either formative or summative assessment or work which is not linked to any form of assessment or credit-bearing element of your programme) including, but not limited to, essays and dissertations (including outlines and guides), reports, exam notes, proposals, posters, presentations, the editing or improvement of existing work, statistical services and computing services including programme and code development.
• The word limit of 2,000 words does not include the cover page, reference list or appendices (there is no “10% rule” – words in excess of 2,000 may not be marked).
• An Executive Summary is not required.
IMPORTANT FOR THE ASSİGNMENT
• Research: We expect you to have completed a substantial amount of relevant research to support your analysis and findings. This might typically include identification of key competitors (or strategic groups of competitors), key groups of suppliers and groups of customers, performance indicators that analysts use to review success in the sector, analysis of the concentration of market shares, etc. It is important that your research enables you to understand the sector, the trends, and the drivers of change that influence it – please ensure that you consider trends over the last five years.
• The importance of using course concepts, models and frameworks: The module is designed to teach you about the tools of strategic management and how to use them. Work which is essentially “descriptive” in nature will fail, so please evaluate and prioritise your findings in all cases.
Adopt a critical approach, avoiding taking company statements at face value. – Make good use of a range of appropriate and relevant informational and academic sources. – Be carefully and logically organised, and present a coherent and clearly communicated argument. – Include a critical analysis of Collis and Rukstad’s approach. – Be accurately referenced including a correctly formatted reference
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