+1 862 207 3288 Board of Directors of a major transnational corporation contemplating moving to an Emerging Market
Imagine that you are the Board of Directors of a major transnational corporation contemplating moving to an Emerging Market. Make a case for the transition and for its being supported by your share holders as well the Government of the target Market.
Project description
Important Issues that you would need to address include:
1. Why might you consider moving from your current location? Analyse your Industry and your major competitors. Make a list of what factors will influence your decision, and recommend options to move.
2. What is the Business environment in the selected market? What advantages will you have in moving to this market? Will there be state subsidies or aid in attracting and retaining transnational firms of your industry. What strategies might the TNC use to secure the best ‘deal’ (whether it stays in its current location or moves elsewhere?)
3. What is the nature of the competition? What issues are you concerned about here? What, if anything, can you do??
4. What are the main challenges that you will face in the Emerging Market? How can you mitigate risks? What will are the political implications of your move to the market?
5. What will be your entry strategy? What scenarios might develop, in your opinion? Is there anything more positive that could be done by governments or other agencies here?
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PART A Company & Industry Analysis
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20%
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PART B Selection of Key Markets and Analysis
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20%
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PART C In Depth Market Analysis of Target EE Market
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20%
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PART D Entry Strategy Plan
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20%
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Conclusions and Recommendations
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10%
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Presentation Skills
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10%
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Total
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100%
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