pricing strategies & sales analysis

Project description

Part A – Pricing Strategies
As most of us know, the price of flowers often doubles, triples, or even quadruples on Mother’s Day. According to a study by
Pro Flowers, consumers spend $1.9 billion on flowers for their mothers on Mother’s Day and flowers represent 69% of all
gifts purchased on Mother’s Day. Conduct research on the Internet and discover at least two companies that offer flowers
on Mother’s Day.
Answer the following questions in a short essay (less than two pages):
? Describe the prices you find. Are the prices similar or different between the two companies?
? Describe the price strategy that each company uses to set prices to maximize profits.
? Do you believe that there are any ethical, legal, or social issues related to the price of these flowers?
Part B – Sales Analysis
You have just been hired as the marketing manager for Sport Hill, the athletic clothing company based in Eugene. The
firm’s executives have supplied you with sales figures for the past five years. Your first assignment for the company is to
analyze the information and make recommendations. You are given the following data:
Note: The new product, Vests, was introduced in 2011.
Complete the following tables and answer the question in a short essay:
? Create the following tables: 1) Annual Profit, 2) % Change in Sales, 3) % of Product Contribution to Sales, 4) % of
Product Contribution to Profit
o Template available on Blackboard
? Over the five- year period, how has the company done in sales and in profits? Why have these changes occurred?

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