Marketing Management for Travel and Tourism

– Analyse and evaluate policies entailing the determination of market size and market segment structures and the nature of customer needs in the travel and tourism industry (The presentation allows students to achieve this outcome)
– Identify appropriate methods of sales promotion including pricing, advertising, and customer relations for companies of different size and servicing different markets.(The assignment report allows students to achieve this outcome)
– Demonstrate means of producing strategic marketing plans and relate these to operational policies in travel and tourism management (The assignment report allows students to achieve this outcome
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