country is Vietnam
SECTION II
ECONOMIC/POLITICAL ANALYSIS
Students may find the data collected for the economic/political analysis guideline are more straightforward than
for the cultural analysis guideline. There are two broad categories of information in this guideline: general
economic/political data that serve as a basis for an evaluation of the economic/risk soundness of a country, and
information on channels of distribution and media availability. As mentioned earlier, the guideline focuses only
on broad categories of data and must be adapted to particular company and product needs.
GUIDELINE
1) Political Risk
a) General Stability, Threats of expropriation, Operational risks, Finance risks
2) Regulatory Environment
a) Corruption Levels (CPI Index)
b) Any relevant regulations or laws
3) Population
a) Total
i) Growth rates
ii) Number of live births
b) Distribution of population
i) Age, Gender, Ethnic Groups
ii) Geographic areas (urban, suburban, and rural density and concentration)
4) Economic statistics and activity
a) Gross national product (GNP or GDP)
i) Total
ii) Rate of growth (real GNP or GDP)
b) Personal income per capita
c) Distribution of wealth
i) Income classes
ii) Proportion of the population in each class; Is the distribution distorted?
d) Communication systems
i) Types
ii) Availability
iii) Usage rates
e) Foreign investment
i) Opportunities?
ii) Which industries?
f) Trade Restrictions and or Barriers
i) Any Embargoes
ii) Quotas, Tariffs,
iii) Licensing Requirements
g) Labor force
i) Size
ii) Unemployment rates
h) Inflation rates
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