+1 862 207 3288 Understand ways of researching and analysing a market
1.1 conduct market research through the use of appropriate online resources 1
1.2 evaluate current trends in a market 1
1.3 analyse the strengths and weaknesses of a potential product/service 1
LO 2
Be able to apply analytical tools when assessing the feasibility of a business proposal 2.1 analyse the macro-environment through the use of a PESTEL analysis 1
2.2 select a target market for a specific business proposal through the process of market segmentation 1
2.3 analyse the micro-environment for this proposal through the use of the Porter’s Five Forces 1
2.4 select a robust business proposal based on research and analysis 2
LO 3
Be able to participate in formal business meetings 3.1 document a formal business meeting effectively, including pre and post meeting communications 2
3.2 participate effectively in a business meeting 2
3.3 present a business proposal at a meeting 2
3.4 critically evaluate meeting outcomes 3
LO 4
Be able to participate in a group business pitch using verbal and visual methods 4.1 demonstrate effective team working and time management skills in preparation for the pitch 2
4.2 communicate effectively in a formal presentation, both verbally and visually 2
4.3 use language of persuasion effectively 2
4.4 evaluate the success of the pitch in meeting the business objectives 3
M1
Identify and apply strategies to find appropriate solutions Relevant analytical tools have been used and appropriate judgements made.
An effective approach to research has been applied.
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
M2
Select / design and apply appropriate methods / techniques Appropriate methods of research and analysis have been applied. To achieve M2, you will have selected appropriate business tools to analyse the macro- and micro-environment relevant to your business idea. You will also have identified an appropriate target market and subsequently designed a marketing plan for your product/service.
M3
Present and communicate appropriate findings Effective communication has been demonstrated and appropriate format has been used. To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs. Your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
D1
Use critical reflection to evaluate own work and justify valid conclusions Conclusions have been arrived at and justified through analysis of ideas.
Critical reflection of work produced has been demonstrated. To achieve D1, you will have drawn conclusions regarding the feasibility of your business idea through effective analysis of the strengths and weaknesses of your product/service. You will have made recommendations based on the conclusions drawn.
You will have provided a critical evaluation, both self-reflection and peer evaluation, of the work produced and you will also have identified an action plan on the basis of this evaluation.
D2
Take responsibility for managing and organising activities Individual and group activities have been managed. To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
D3
Demonstrate convergent/lateral/creative thinking Ideas generated / decisions taken. To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Assignment brief
Unit number and title Unit 101: Business Skills for Proposals and Pitches (Unit 8 FoC)
Qualification Pearson BTEC
Start date 14th April 2014
Deadline/Hand-in 4th June 2014
Assessor Sarah Dye
Assignment title 1) Individual business proposal; 2) Group presentation: business pitch; 3) Individual reflective task
Purpose of this assignment:
The purpose of this assignment is to develop learners’ understanding of the concepts and skills involved in the development and implementation of a business idea through market research, data analysis and the practical application of relevant theories.
Scenario or context:
This is a broad-based unit which focuses on the application of business concepts in a practical context. Learners will understand the academic and business skills involved in researching a market, analysing data and making informed decisions. In this unit, learners will consolidate understanding of the concepts developed in units 1 – 4, for example management and leadership theories and the elements of the marketing mix.
Firstly, learners will be required to develop a business idea by identifying a gap in the market. Through this process, learners will practice and further develop skills in market research and data analysis. Learners will then consider the market environment for their chosen product/service using a variety of business tools, for example PESTEL analysis and Porter’s Five Forces.
Next, learners will understand how to critically evaluate a number of business ideas in a formal context and assess their feasibility. Learners will also, therefore, develop an understanding of how to conduct a business meeting, in addition to enhancing communication and debating skills. Finally, learners will consider the elements of the marketing mix and prepare a pitch for their chosen business idea.
Task 1 ( LO 1: 1.1, 1.2, 1.3; LO2: 2.1, 2.2, 2.3; LO3: 3.3 and M1, M2, M3, D1, D2, D3)
Individual business proposal
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M2, you will have selected appropriate business tools to analyse the macro- and micro-environment relevant to your business idea. You will also have identified an appropriate target market and subsequently designed a marketing plan for your product/service.
To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs. Your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D1, you will have drawn conclusions regarding the feasibility of your business idea through effective analysis of the strengths and weaknesses of your product/service. You will have made recommendations based on the conclusions drawn.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Task 2 (LO 2: 2.4; LO3: 3.1, 3.2; LO4: 4.1, 4.2, 4.3 and M1, M3, D2, D3)
Group presentation: business pitch
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M3, your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Task 3 (LO3: 3.4; LO4: 4.4 and M3, D1, D2)
Individual reflective task
To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs. Your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D1, You will have provided a critical evaluation, both self-reflection and peer evaluation, of the work produced and you will also have identified an action plan on the basis of this evaluation.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
Evidence checklist Summary of evidence required by student Evidence presented
Task 1 Individual business proposal
Students shall prepare a report of approximately 1,000 words discussing the feasibility of a business idea.
It shall consist of:
• Description of a product or service
• Aims and objectives of the chosen product/service
• Rationale for the product/service chosen
• Market analysis (competitors, prices, consumers, opportunity)
• Marketing plan
• Conclusion and recommendations
Task 2 Group presentation: business pitch
Students shall work in groups of 3 or 4 (depending on class size) and prepare a 15-20 minute group presentation outlining the chosen business idea.
It shall consist of:
• Analysis of the choice of business idea (previously selected at formal business meeting)
• Pitch of the business idea (aided by use of PowerPoint presentation, advertising material and/or promotional video))
• Response to questions from the ‘investors’
Task 3 Individual reflective task
Students shall prepare a report on the completion of the group presentation task.
It shall consist of:
• Description of student’s role in the group
• Evaluation of group performance
• Critical self-reflection
• Peer evaluation
• Future action
M1: Identify and apply strategies to find appropriate solutions
D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select / design and apply appropriate methods / techniques D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings D3: Demonstrate convergent/lateral/ creative thinking
Pass Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
1.1 conduct market research through the use of appropriate online resources
1.2 evaluate current trends in a market
1.3 analyse the strengths and weaknesses of a potential product/service
2.1 analyse the macro-environment through the use of a PESTEL analysis
2.2 select a target market for a specific business proposal through the process of market segmentation
2.3 analyse the micro-environment for this proposal through the use of the Porter’s Five Forces
3.3 present a business proposal at a meeting
Merit Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M2, you will have selected appropriate business tools to analyse the macro- and micro-environment relevant to your business idea. You will also have identified an appropriate target market and subsequently designed a marketing plan for your product/service.
To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs.
Distinction Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
To achieve D1, you will have drawn conclusions regarding the feasibility of your business idea through effective analysis of the strengths and weaknesses of your product/service. You will have made recommendations based on the conclusions drawn.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Formative feedback 2 (draft assessment 2 – Group Presentation – submission week 7)
Pass Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
2.4 select a robust business proposal based on research and analysis
3.1 document a formal business meeting effectively, including pre and post meeting communications
3.2 participate effectively in a business meeting
4.1 demonstrate effective team working and time management skills in preparation for the pitch
4.2 communicate effectively in a formal presentation, both verbally and visually
4.3 use language of persuasion effectively
Merit Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M3, your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
Distinction Criteria (tutor to indicate whether the criteria has been achieved/partially achieved/not achieved & action to be taken)
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Action Plan 1 – draft assessment 1 – Individual Business Proposal
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