+1 862 207 3288 1.discuss the influence of different ‘External Factors’ on a consumer’s decision-making process for
Smart Phone.
2. The discussion need to include the influences of reference groups; the family; social class; cultural and sub-cultural
aspects; impact ofthe cross-cultural consumer behaviour; relevance ofthe opinion leaders and diffusion of innovations and the importance
of public policy and consumer protection aspects in relation to the chosen product/service.
3. Obviously some theories and concepts in Chapters 7-14 will be more relevant to this assignment (lecture PPTs are contained in attachment).
4. You must choose which ones are more relevant and explain why they are more relevant.
5. You must applythe concepts and theories you have learned from your reading ofthe text. to the selected product/service and consumer decision-making process and not just list or describe them.
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