Trip Advisor Reviews: What Do They Really Mean And Their Correlation to Perceived Quality, Actual Quality and Residual Value.”

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Literature review guide..
Demonstrate knowledge of relevant literature by identifying key debates: concepts and theories within the topic area and how the literature will be utilized to inform your research.

Objectives:
1. To study the importance attached by the potential tourist/consumer to Trip Advisor Reviews and ratings. (What do TA reviews and ratings really mean?)

2. Is there a correlation between reviews and quality expectations? ( I am aiming to explore if there is a significant correlation between ratings as given and perceived quality. That is if ratings and reviews are high, do they influence would-be consumers to have a high regard and expectation for the service. The opposite will be tested, that is , whether low ratings and reviews can have a lowering effect on perception.)

3. is there measurable equity in higher ratings

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