Content Requirements:

• Follows Assignment Protocol:
o Analyzes a company’s crisis response, asserting and giving evidence for the three most effective response actions OR
o Analyzes a company’s crisis response, asserting and giving evidence for the three most ineffective response actions
• Demonstrates a close reading of materials (primary and secondary) through strong analysis and use of relevant and specific evidence
• Uses sources both primary and secondary to back up assertions
• Evidence is detailed, specific and relevant
• All assertions have strong evidence
• Explains why the company might have used these effective or ineffective responses/strategies (successful or unsuccessful)
• Cites specific parts of the ‘texts’ used (primary and secondary resources); that is, uses SPECIFICS not generalities to make the case

____/25
Structure and Logic:
• Opening paragraph powerfully sets up your argument (your claim of the three most effective OR ineffective company response actions
• Each paragraph has a strong topic sentence (asserts one thesis claim) and uses strong, relevant, and specific evidence from primary and secondary sources to prove that claim
• Evidence used is directly relevant/pertinent to claim
• Paragraphs are unified with no topic drift or shift
• Internal paragraphs
o Each have a single topic linked to the issues stated in the opening
o Fully explain and support that topic with specific, detailed, and well-chosen evidence
o Demonstrate an interesting and powerful progression of ideas (without redundancy)
• Assignment shows clear logical transitions between ideas—strong logical flow
_____/25
Language:
• Language is economical, clear, precise and professional
o Relies upon detailed, specific, concrete statements (free of abstract and vague statements)
o Free of discriminatory or biased language
o Free of weasel words such as “generally,” “some,” “various,” “very,” “basically”
o Free of informal, unprofessional or overly conversational languao Free of jargon and clichés
o Free of long-windedness, redundancies, and weak openings (“My point is that it is very important that people understand the importance of…”)
o Confident, positive, and professional tone (No use of “I believe” phrases)
o Limits use of passive voice
o Free of “There are” or “It is” constructions
o Free of unnecessarily complex verb tenses, convoluted constructions
• Sentences are energetic and varied
• Free of grammar and usage errors, including:
o Pronoun disagreement
o Subject-verb disagreement or verb tense changes
o Comma errors
o Unparallel sentence structure
_____/25
___________Total out of 75

TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!