Media effects and culture

watch ‘Weapons of Mass Deception’.http://www.youtube.com/watch?v=07VyQimMonM

Question

How does the keynote address(Weapons of Mass Deception) fall/not fall under the Cultural Studies paradigm? Discuss the issues with reference to storytelling and master narratives; dominant and subordinate groups; hegemony, polysemy (provide examples); dominant (preferred), negotiated and resistant (oppositional) reading of the video content (you may select one scene from the video for this part of the analysis); social power; the nature and role of ideological social apparatuses. Provide examples to illustrate how these concepts are embedded in the keynote address.

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