+1 862 207 3288 Subject: Marketing
Product is a Honda.
The object of this paper is to determine the marketing channels necessary to get your product to the user. The following areas should be addressed as a minimum.
1. What marketing channel will you use and why? Identify each level specifically.
2. What level of distribution intensity do you plan to utilize (Intensive, Exclusive, or Selective) Why?
3. By what transportation mode(s) will your goods or services move to where the eventual user may purchase them?
4. What type of wholesaler(s), if any, will you use and why?
5. What type of retailer classification(s), if any, will you use and why? If you are a retailer, what type and why?
6. Is there any other material from chapters 13-15 that you feel is pertinent in defining your distribution strategy?
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