+1 862 207 3288 Carry out a critical analysis and evaluation a (crappy, very poor) website of your choice and the related e-business operations (so you can analysis against with good one, the good one should be in similar industry but different website design).
1. The purpose of the website should be outlined.
2. The website should then be analysed by using Webqual (see WebQual Paper) and relevant accessibility measures
• Must provide spider diagram (see P122 in the paper), compare with at least one other good web site in the assignment.
* I have found the websites in car hire industry. The bad one is https://www.lingscars.com/search.php?q=coventry#models and good websites are https://www.budget.co.uk and https://www.rentalcars.com. You can directly to do assignment with them or choose any other websites., but please DO NOT choose amazon and aliexpress!
3. The e-business operations should be critically evaluated using the Value Creation model of Amit and Zott (2001) (see paper). – is the business adding value recently and how it could add more value compared to other sites (do not analyses the good website, and nothing to suggest.)
Additional marks will be awarded for discussion in regard to the frameworks used and how to modify them in regards to relevancy.
Please link the essay to most up to date articles, not necessary to exactly link to academic journals, but data and framework required.
Tools may use in this assignment:
www.keyword.co.uk
Mintel fame (See Paper)
Google trends
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