intrduction to marketing

Marketing Plan Part 4

This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline in Appendix A of your text.

    Identify which channel of distribution will provide the best coverage of the target market for your product or service.

        For example, will you implement a direct, indirect, or dual distribution strategy?

    Describe your decision for choosing this particular distribution strategy

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