Presentation: Marketing Campaign

You work for an organization that is considered to have one of the highest ethical standards in the industry. To prepare a marketing campaign for one of your companyís products, conduct research and provide an example of a marketing campaign from another company that has promoted unsustainable consumption habits. How would you approach marketing the same product in an ethical way?

 

 

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In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.

∑         You may utilize a product such as Microsoftís PowerPoint or Google Presentation to create your presentation.

∑         There are various template designs that you can find on the web for your presentation. However, first consider your presentation from the perspective of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub-points in order to support a powerful presentation that allows your content to be the focus.

∑         Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper. In an actual presentation you would not ìreadî from your slides but rather use them as prompts.

∑         Any notes or narration you would use in delivering this presentation to a group should be listed in the ìnotesî section of the slide.

∑         References should be listed at the bottom of the slide in slightly smaller text.

∑         Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.

∑         Be mindful of the intended audience and seek to assess the presentationís effectiveness by gauging audience comprehension (when possible).

 

Below are some links that offer helpful tips and examples for developing your presentations:

 

∑         Making PowerPoint Slides

∑         Beyond Bullet Points: The Better Way to Use PowerPoint

∑         Really Bad PowerPoint and How to Avoid It

 

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