Case studies about trust

Case studies about trust
The home work was to select one of the cases featured in the document ‘Case studies about trust’,

Siemens, Mattel, Toyota, BAE Systems, The BBC, or Severn Trent

and write a short (1-5 page) report on the case, addressing among other things the following questions:

– What were the causes leading to the loss of trust?

– How effective do you consider the taken mitigation actions?

– What would have happened if the company did not publicly address the issues and make changes?

– Do you believe that the companies’ reputation can be re-build, or will they suffer the consequences also in the years to come?
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