International strategic management

READ THE NOTE BELOW CAREFULLY

Assignment 1
An individual written assignment in business report format:
`As a marketing consultant, you have been asked by a prospective client (the Marketing
Director of a FMCG company) to advise on how and why they should strategically plan their
future marketing plans
ASSIGNMENT 1
Marks for this assignment will be allocated in line with the following guidelines:
1) Profiling the situation –the prospective client company and their FMCG
market details
(15%)
2) Theoretical description and analysis of the principles and practices of strategic
marketing planning
(25%)
3) Application of these principles and practices in the context of your chosen
company
(25%)
4) Recommendations for your prospective client on why they should plan their
future marketing efforts in this strategic way
(25%)
5) Academic protocol – quality of academic references, the presentation of these
and the overall structuring and format of the business report
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