‘Advertising Pitch’

You are an advertising team (Group of 3-4). Give a ‘pitch’ to a potential client lasting 20 minutes. (35%)

Include: Identification of your roles in the advertising team.

Your team must review and evaluate the advertising campaigns of a named product or service. Based on the evaluation, propose a new advertising campaign.

Specify: the message, target audiences, media, costs, the ethical and environmental perspective and the time scales of the advertising campaign.

Explain any legal and regulatory changes that will have an impact on the advertising campaigns

Part 2 ‘Report and reflection’
Individuals in the team each will provide a 2000 word report from the perspective of their role, providing the detailed evaluation of the previous campaigns and the message, target audiences, media, estimated costs, the ethical and environmental considerations and the estimated time scales of the advertising campaign.

Any legal and regulatory changes that will have an impact on the advertising campaigns should be identified (55%)

Also included will be a reflection of the strengths and weaknesses you have identified personally and for the group. (200 words part of the total 2000 words) (10%)

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