+1 862 207 3288 Hofstede’s model of culture
Instructions: Please respond to each of the following questions to demonstrate your mastery of the topic. Redundancy and “rambling” will be considered an attempt to “fill up space” rather than to provide an in-depth understanding of the subject and should be avoided. Please stay “on topic” when responding to each question. As always, references and citations are expected for your responses. Answer the questions in the order they are given and include the question before each of your responses. Correct spelling, punctuation, grammar, and paragraph breaks are expected. A student should expect to submit 10 to 12 double-spaced pages using 12 point font to demonstrate course mastery.
Please include your name on every page and page numbers on your exam.
1. Explain Hofstede’s model of culture as it relates to consumer behavior. Identify specific implications for fashion retailers for cultures represented by each dimension. (40 points)
2. Identify a county representing an emerging economy, a developing economy, and a developed economy. Next, provide an in-depth analysis of the opportunities and challenges for fashion retail expansion based upon the economic, political, and cultural environments in each of those countries. Include your recommendation and rationale for expansion into each country. (50 points)
3. Retailers from many countries see China and Brazil as enormous opportunities for fashion retail expansion. Yet challenges face retailers entering either
of these countries. Compare and contrast the two countries for retailers
hoping to gain a share of these potentially lucrative consumer markets. Suggest market entry strategies and provide a rationale for you recommendation. (50 points)
4. Using your own words, discuss implications for retailers based on Cleveland
and Laroche’s model for acculturation to the Global Consumer Culture. (30
points)
5. Would you recommend fashion retailers use a global or international approach for expansion to other countries? Why? (10 points)
6. Discuss the use of digital platforms for fashion retail expansion into a specific country representing an emerging, developing, and developed country. Please include your recommendation and rationale for a digital retailing strategy in each of those countries (20 points)
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