+1 862 207 3288 Mandarin oriental las vegas.
Select a U.S based company: Mandarin oriental las vegas.
There are 2 required parts to the final paper.
Part 1:
Analyze your selected company by applying each of the 3 strategic frameworks/models : (SWOT; PESTEL;
The Five Model of competition Porter)
Part 2:
The senior director of business developement at your company (not your boss, but a senior staff member
who has noticed your contributions on a task force and in inter-department meetings) has approached you
this week.
She has asked you to make a strategic recommendation on which new international market to enter your
company’s line of athleisure (athletic + leisure) women’s sportswear (yoga pants, leggings, sports bras
tank tops, headbands, ect.). think Lululemon; www.lululemon.com.
Your company is already selling its women’s athleisure sportswear in canada and sweden.
Describe your international expansion decision process:
What was your approach to indentifying possible countries to expand to?
What type of analysis(es) did you carefully consider in arriving at your recommendation?
Finally.. what international market (country) did you recommend? Specifically, what city or cities?
Paper requirements:
APA style formatting, 6th Ed.
6 pages not including abstract
typed
double-spaced
1’margins
No spelling or punctuation errors
please proofread
2 abstracts for the 2 parts ( each abstract has to have one paragraph, 150 – 250 words)
level 1 and 2 headers APA formatting
References page.
