Build Performance Tracking Spreadsheet

Using Exhibit 2.4 as a guide, identify the key performance indicators (KPIs) that your team should use in each criteria area.

Tell where the information is found in the MARKSTRAT simulation, i.e., which company or marketing research reports contains the relevant information.
Build an Excel spreadsheet that illustrates your thinking about performance measurement and share it with your team.

Website: http://markstrat.stratxsimulations.com/WebApp_MarkstratWeb/PrepareHome.aspx?PAK=GMW-KUL2Q

Participant Activation Key (PAK): GMW-KUL2Q
Industry Name: Bulls
Team Name: R
Team Password: 8172