Communications

From the chapter on “The Right Mind-Set” what does Porter think is the biggest misconception people have about strategy? Why
does he think they make this mistake?
From the chapter on “The Five-Forces” why does Porter think that competition is much more than a direct contest between
rivals?
From the chapter on “The Value Chain” how does Porter define “competitive Advantage?” What does he think is the most
important thing you can do to gain a competitive advantage?