Golden Dragon Case Study)

University: Murdoch University Module: Organisation Development and Human Resources Management Type of Assignment: Group assignment (Golden Dragon Case Study) No. of Words required: 500. My role in this group assignment. – Organisational Cultural Analysis Diagnosis – Attached references for “Module 12, slide 24. – Mindmap I have also attached a sample report on another case study – “It seemed like a good idea at that time” and you can take a look how the mind map is done. I summed up most of the points that I used in the introduction, problem definition and in the diagnosis model.

GDG

Owns 9 boutique hotels in Southeast Asia
Traditional boutique hotel
Family business
Wilson is taking over from his father
Main clients are rich tourist and top businessman
Narrow target market
Traditional marketing strategy (Word of mouth & repeat business)
GDG do not advertise
Challenges (decline in repeat business and not attracting enough new business)
Boutique hotel market getting more competitive
Family ties exist between employees
Improper employment process (through connection)
Do employees have the qualification and skills?
Wilson wishes to save cost through outsourcing operations
Outsource maintenance, housekeeping, recruitment and even restaurants
Outsource means some employees must be retrenched
Wilson’s son, Matthew proves outsourcing can save cost with his experience
Siblings fear that outsourcing would damage GDG’s traditional image
Wilson wants to undertake strategic planning
Change would come with risk of losing regular clients aka repeat business

Step 1: Identify h subject being explored m the C p g” draw a Circle
Write the. tide on e
3 around i“
m nches

5m, 2; ldenttf) insets factors, or conSIderaUOflS that relate to the subject. Draw Chrved
identify important fa mthc central Subject, and label these branches. Use simple Words
tines radiating out {)0 ls images and colour to show the organisation of the SUbject, Thi or
single phrases, sym o ‘ ‘ t eqd and decipher. S
will make the Mind Map easxer o r c

3: Connect your branches
3mm your branches to the central idea, and 9011113“ second and thud level branches to
the first and second levels, and so on. Repeat th1s process unit all information IS exhausted.

7 Resource and Skill Requirements
Human Resources
Your brain and your imagination!

Facilities, Material and Equipment

blanik, unlined paper. Coloured pens and pencils. If using in a group format, a suitably
31?: “yenue, catering, Vlsual recording equipment, overhead projectors, and/or Whiteboards
an 1pchart paper to record data will be necessary.

More Information

While drawing Mind M

a s – . r
mm improve thepprzzetzliyd l: appropriate in many cases, software tools like
M395, Which can easily be Cdited (if Clplng you to produce presentation quality COIVICEPt

See an interview with Tony Buz lStrIbuted and redrafted.

0? Vlsu htt :l/wwwbuzanworld co 87;“ htt ://vaw. outube.com/watch?v=MlabrWV25
-y , ~ m or more information.