Innovation and change

OBJECTIVES:

1. To apply theoretical concepts and models in support of business analysis.
2. To present an academically and professionally sound report.

Requirement
Your client, Big Idea PLC, has come up with a very ambitious new strategy, designed to see them through

the next 5 very challenging years. The strategy calls for new products, retiring some existing

products, entering new markets, exiting some existing markets. In addition, new technology will be

introduced. Employee numbers will reduce for the exits and the technology, and increase for the new

products / markets, net overall increasing.
Before they implement their plans, they wish to understand the key lessons of the past regarding change

management. As a Consultant, they have asked you to analyse recent successful and unsuccessful

examples. Your report should:-
1. Identify and discuss previous examples of successful and unsuccessful change management.

2. Identify the critical success factors if change is to be managed well, applying these to the plans

of Big Idea PLC.