Advertising Analyze

Advertising Analyze
Popular Culture Laboratory–Application and Analysis
Click this link:
https://www.youtube.com/watch?v=lUtnas5ScSE

Requirements:
Each module has a number of links entitled "Lab." After viewing one of the links (an artifact of popular culture), please analyze that artifact using the following parameters:

Your analysis should be at least 700 words; an analysis of less than 500 words will not be graded.
Your analysis should combine information gained from the readings with your own thoughts and insights. Please quote (and then underline) one of the articles in your analysis (e.g.., As Steven Johnson notes in his article “Watching TV Makes You Smarter,” TV is “enhancing our cognitive abilities, not dumbing them down.”).
We have intentionally kept the format open, so please feel free take your analysis in any direction you deem appropriate.

Please answer the questions below after read the articles I upload:
1.Sociology professor Lisa Wade says that the driving force behind increasing rates of male objectification is:

A. sexual equality.
B. gender parity.
C. marketing.
D. justice.
2.Marketing and media critic Dabitch Wappling contends that by objectifying men:

A. we finally have an equal society.
B. ads turn women into voyeurs on par with guys ogling models in ads that sexualize women.
C. heterosexual men are alienated from the product.
D. ad companies are taking revenge on behalf of women everywhere.
3.Copywriter and blogger Rebecca Cullers sees a pitfall in the “shirtless man” kind of ad:

A. the sexuality distracts the viewer from the product being advertised.
B. there’s really only one kind of guy being held up as ‘hot’.
C. advertisers can never go back to tamer ads.
D. it alienates heterosexual men from the product.
4.According to John Hood, how does advertising help consumers make decisions?

A. by portraying its competitors in a negative light
B. through subliminal appeals
C. by conveying critical information about price, quality, and availability
D. by telling consumers what they want to hear
5.Clare Boothe Luce observed that advertising . . .

A. "has done more to cause the social unrest of the 20th century than any other single factor."
B. "has been and continues to be both racist and sexist."
C. "is the consumer’s greatest ally."
D. "has consistently championed the cause of women and minorities."
6.How might John Hood explain enjoyment from advertising (choose all that apply)?

A. Buying an SUV means that you will go four-wheeling through rugged mountains, just like in the commercials.
B. Sporting your team’s colors can make sporting events more meaningful.
C. Purchases such as a Mustang convertible impart a sense of freedom.
D. Buying Nike shorts or Air Jordans will improve your basketball abilities.
7.Professor Charles Gallagher of La Salle University observes that:

A. distortions and false impressions never do anyone any good
B. ads tend to reflect the society in which they are shown
C. multiracial ads will push society in the direction of equality
D. statistics show that equality is improving
8.According to a study cited by the John Hood, consumer products such as soft drinks, electric shavers, hair spray, detergents, and cigarettes, consumers display a kind of brand loyalty called _______ .

A. inertia
B. sympathetic investment
C. sub-rational engagement
D. conscious association
9.According to Karl Carter, the "Benetton Approach"

A. is bankrupt because it ignores the multiculturalism of American society
B. has been rendered obsolete by the Obama presidency
C. is a philosophy wherein advertisers generate different campaigns targeting each ethnicity
D. features different races playing side by side
10. Many ad experts and social critics believe that ads objectifying men are harmless because (chose all that apply):

A. we’re all in on the gender-reversal joke.
B. it’s funny to us to think of women being lustful.
C. objectifying men doesn’t really upset anybody.
D. no one is paying any attention to these ads.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂